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Social Media vs. Job Boards - The Future of Recruiting

Posted: Mon 16 Feb 2015

Since Social Media first started allowing businesses to create their own accounts, there has been more and more discussion of how Social Media is “the future of marketing,” “the answer to customer and employee engagement,” and yes, “the key to recruiting in the 21st century.” The question for recruiters, then, is whether or not they should be focusing their efforts on social media rather than the traditional job boards. To answer this, let’s first take a look at a few stats.

 

During a recent poll conducted on the Social Networks it found that 61.5% use LinkedIn, 30.7% use Facebook, 23.1% use Twitter, and only 7.7% are using only job boards. 

 

From these statistics, it’s clear that the more professional features and job board functionality make LinkedIn the more preferred choice for social recruiting. Although it is very similar to a standard job board, it still has to be considered one of the social networks, however, because it provides more insight on a candidate’s interests and views based on groups they join, articles they read, or even articles they may write.

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